Meghan Markle's Lifestyle Venture and Popularity Shift

According to a report by Daily Mail, Meghan Markle is enthusiastic about her new lifestyle brand, American Riviera Orchard, considering it "perfect" and authentic to her. Despite criticism from royal watchers, including claims of pretentiousness, Meghan stands by the name. 

PR experts speculate that Meghan's decision to omit her name from the branding might be due to her declining popularity in the US, with recent surveys showing mixed opinions about her. This approach, reminiscent of Gwyneth Paltrow's 'Goop', allows the brand to develop its own identity while limiting Meghan's exposure. 

The reorganization of the official Buckingham Palace website, downgrading Harry and Meghan's profiles to a joint entry, further indicates a shift in their public image. The changes are deemed by sources as routine updates rather than intentional snubs.